Consumer behavior Articles — Atticus Li

Atticus Li

Blog · Tag

Consumer behavior

Articles exploring consumer behavior through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

trust signals Mar 28, 2026 7 min read

Trust Signals in E-commerce: Beyond SSL Badges and Money-Back Guarantees

Examine the deeper trust architecture in e-commerce, moving beyond conventional trust badges to explore institutional trust transfer, consistency signaling, and the economics of credibility.

Read Article
→ 

Trust Signals in E-commerce: Beyond SSL Badges and Money-Back Guarantees

free shipping Mar 28, 2026 8 min read

The Psychology of Free Shipping Thresholds: Why $49 Outperforms $50

Analyze the behavioral economics of free shipping thresholds, including left-digit bias, mental accounting, and the goal gradient effect that makes odd-number thresholds more effective.

Read Article
→ 

The Psychology of Free Shipping Thresholds: Why $49 Outperforms $50

The PRISM Method → CRO Services → Case Studies →